First Thing You Should Learn as Part of SEO Training in Kolkata

In today’s times, if there is one thing that nobody can run away from if they are on the internet is SEO. Short for Search Engine Optimisation, the concept involves making the content on websites SEO-friendly so that they are shown as high in the results page of search engines as possible. The number of people who are starting to enroll for SEO training in Kolkata is on a constant increase, and considering the popularity of this profession, it is easy to understand why. When you do decide to get into an institute, you can expect the training to proceed in a particular way. Discussed below are some of the most basic things that you should be trained in as part of your SEO course.

Know the Basic Things to Learn in Your SEO Training in Kolkata

• The Overall Scenario

The first thing that you should be trained in is to take a few steps back and look at the complete picture ever before you start. As previously mentioned, the goal of SEO is to make sure that the content on a website is relevant enough so that they are shown in the results of search engines when people search for the specific keywords or phrases. Of the two things that you will need to keep in mind, the first and most important aspect is the authority that the search engine which, in most cases, is Google, thinks that your website has. The second aspect is relevance, and the content on your website needs to be tailor-made for the overall subject in order to be considered relevant.

• Page and Domain Authority

The next thing for you to master is the matter of page and domain authority. This involves the prediction of a site’s search rankings. The rudimentary idea is that the domain, on the whole, will be given a proprietary score by SEO tools like Moz, and this will be indicative of how much the domain is trustworthy. This calculation is done by taking into account the number of inbound links to a site as well as the quality. The higher these numbers are, the more chances that the domain has in getting good results. When it comes to page authority, the calculations are similar but the authority of individual pages is taken into consideration.

• Content Marketing

One of the most important facets of SEO, no matter how much tries to argue against it, is content marketing. It’s a simple equation; if you want a particular domain to do well, you just have to ensure that the content on that domain is top-notch. Search engines have no sympathy for sites that do not have good content, regardless of how much it is optimised. Content marketing is among the first things that should be taught to you as part of your SEO training.

Now that you are aware of the things that you need to learn, you can move on to finding the institute best suited for training you in such matters.